How 1,500 SKUs replaced the entire ad budget
A toy seller does $1M+ a year on Amazon at a 40% margin with almost no PPC. Not because he cracked ads. Because he never needed them. He has 3-4 core products stretched into ~1,500 SKUs, and each variation quietly grabs its own long-tail search term. He started late 2017, burned $10-15K on failures, and crossed $1M around three years ago. Everything expensive about this business, he removed.
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