Case Distillery
Issue #048 Aug 25, 2026 · Pricing Iteration

$2K in month one: he moved the automation onto the customer's laptop

Just under 100 users, one month after launch, and $2K from the ones who paid. The rest are sitting on free trials. What makes this case worth your Tuesday isn't the revenue — it's that a non-technical operator with 15 years of corporate behind him picked an architecture nobody else in his category picked, and that single decision is doing all the selling. He thinks he built a LinkedIn tool. He built something else.

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