Case Distillery
Issue #040 Aug 12, 2026 · AI Case

One DM Trick Turned 2,683 Signups Into $1,297 MRR in 7 Months

A solo founder built a lead-gen SaaS from his work desk, told no one his product name in the first message, and converted 30% of cold Reddit DMs into conversations. $1,297 MRR. 84 paying customers. Zero ad spend. The growth hack isn't AI, it's permission sequencing — and it's been hiding in plain sight since forums existed.

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