340 LTDs at $149 traded $50K for a lifetime job
340 lifetime deals at $149 each. $50,660 in the bank in 14 days. Eighteen months later the same 340 buyers submit 3x the support tickets of every other cohort, sit at NPS 12, and can't be churned or repriced. The founder calls the raise a mistake. He's diagnosing the wrong disease.
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