Case Distillery
Issue #032 Jul 31, 2026 · Pricing Iteration

Waking up to $2K MRR and missing the real moat

$2,039 MRR. 90 paying customers. 32 free trials in the funnel. All from 8 months of a solo builder posting publicly on Reddit and X with zero ad spend. On the surface this is another indie hacker milestone thread. Read the 262 comments carefully and it's something else — a case study in why the product is the smallest part of the business, and why most readers will copy the wrong thing.

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