Case Distillery
Issue #028 Jul 24, 2026 · Pricing Iteration

30 DMs a day, $11K in 8 months: leadverse.ai decoded

$2,750 MRR, 8 months in, zero ad spend. That's leadverse.ai, an AI lead-scraper built by a solo founder running the same loop every morning: ship a free tool, drop the brand name in Reddit threads that already rank on Google, and cold-DM 30 prospects a day who publicly asked for a lead tool. It works. But the founder is selling you the wrong half of the playbook.

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