Case Distillery
Issue #022 Jul 18, 2026 · Pricing Iteration

Mobile IV clears $250K/mo in 90 days on a $0-marginal-cost bet

Third company. Ninety days in. $250K a month. The operator started with $10K, ignored Instagram, and pipes every dollar through his medical director's account across eight states. He also runs a marketing agency serving only IV therapy, med spas, and telehealth, so he sees the P&L of nearly every competitor in the country. The drip is what's on the invoice. The moat is somewhere else entirely.

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