90% close rate, $2.5K MRR: the CTA swap that killed the pricing page

$2,500 MRR in 4 months. Roughly 90% demo-to-close. One solo French founder, zero paid ads. That's Reakly — a B2B lead-prospecting SaaS whose actual product isn't the software. It's a 15-minute demo, structured so cleanly that 9 of 10 people who book end up paying. The trick isn't the tool. It's what he does with the CTA on every piece of free content he ships.