Case Distillery
Issue #009 Jun 30, 2026 · Pricing Iteration

1 Mac App Prints $6K/Mo Because the Product Ships Its Own Marketing

$6,000 a month. One Mac-only screen recorder. 14 months from launch. Sergei Nazarov is a solo dev who spent 10 years and 17 dead products learning one thing the Reddit comments missed: persistence wasn't the variable, the category switch was. Screen Charm sells at $79 one-time, no subscription, no team, no enterprise calls. The math is boring. The loop underneath it is not.

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