Case Distillery
Issue #006 Jun 24, 2026 · Open-Source Distribution

How Postiz Became AI's $113K MRR Social Plumbing

$113K MRR. Two years. Zero paid ads. Open source. Read those four numbers in any order and you'll arrive at the same wrong conclusion: Postiz won because it's free. It didn't. It won because Nevo David sat on a $3-6K MRR plateau for months, refused to pivot, and rewrote the positioning of the same codebase from "open-source scheduler" to "agentic social media." Same code. New noun. Different trajectory.

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