The case at a glance
- Revenue: $5,600/mo at month 6
- First product (Yadaphone): $15,000/mo, built solo after Skype shut down
- Versus his salary: 2x his software developer pay
- Launch post: 200 words, 4 hours of writing, cut from a 1,000-word dump
- Reach: 332K views on the launch post, 200K on the follow-up
- Conversion: 500K combined views → 70 signups → 45 payments → ~$800
eSIMPal is a travel data storefront layered on wholesale connectivity he buys from someone else and marks up. No towers, no spectrum, no SIM factory. He launched it six months ago specifically because he was afraid the first $15K/mo product was luck and wanted to know if the process repeated. Same traveler, same list, same launch mechanics, different SKU. Stack undisclosed — he names channels (X, Reddit, his existing affiliate and user list) and an API, never a tool.
What he's actually selling in this eSIM reseller business
The product isn't the gigabytes. The product is the ten minutes of not thinking at passport control.
Every competitor makes you install a fresh eSIM profile per trip. That sounds like a minor annoyance. It isn't — it means every trip is a fresh purchase decision, and a fresh chance to lose the customer to whoever ranks that week. His design is one profile, add country packages, no reinstall. That single choice converts a commodity transaction into a stored relationship, and he mentions in passing that some of the original 45 buyers still buy.
Which is why the price argument in his comments matters less than it looks. A screenshot disputes his "cheaper than the big brands" claim, and his own launch post picked up a correction notice. Any margin defended by a price claim strangers can fact-check in one browser tab is margin on loan. Retention that lives on the device is not.
The hardest technical decision he made was where to put the "add package" button. That decision is worth more than any infrastructure he could have built.
Sell the friction, not the gigabytes.